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Microsite for Tour Operator - Battlefields by Back-Roads

Microsite for Tour Operator - Battlefields by Back-Roads
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Battlefields by Back-Roads is a business website selling a specialist service. The website is part of the multi-domain set up and a microsite of backroadstouring.co.uk.

 

The website is unique to Top Content that its existence relies completely on the main site Back-Roads Touring. Battlefields by Back-Roads is based on a feed from Back-Roads Touring.

 

Business websites for niche markets

Battlefields by Back-Roads targets a niche, older audience - this is done through the site's design, content and user-friendly functionality.

 

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Top Content Services used:

News Module

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The Top Content news module allows users to regularly add news articles to their site - they can also easily be updated. The news module presents the company with the opportunity of establishing a voice of authority and to appear in Google News search results.

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Multi Domain Web System

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To gain a larger web presence, clients own multiple domains that usually all direct to one main website. Multi domain websites can redirect to one site (e.g. .co.uk to .com) or use microsites to display information and create inward links.

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Email Newsletter Management

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Our email newsletter program allows clients to design, manage and monitor commercial newsletters, through an easy-to-use interface. Clients will be able to optimize for clicks and opens, whilst making changes to ensure they avoid bounces and mail being marked as spam.

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